Rita Mae Brown

Rita Mae Brown recently participated in a commercial for CTS.

According to Marketing Director Diane Taylor, the TV commercial "is just one element of a comprehensive "choice" marketing campaign targeting discretionary riders. CTS ridership has increased with over one million passenger trips in FY 02 and the rising trend continues.

More people are "choosing" to ride for reasons beyond necessity: to help reduce traffic, parking congestion, to protect the natural environment, to save money on gas & parking,... many points highlighted in the upcoming commercial." (Diane Taylor, electronic mail, October 16, 2002).

Rita Mae says, "It's great to work with someone so professional as Diane Taylor, and so much fun. I looked forward to making the commercial and the hounds did too! We are so married to our cars, but the handwriting is on the wall. And, once in town, the bus service has improved so much."

Diane Taylor notes: Ordinarily, hounds are not allowed loose on the bus. However, service dogs (for folks with disabilities) and animals in pet carriers are always welcome.

What is Rita Mae doing when she is not reading and riding the bus? Her new book, Hotspur (published by Ballentine Books) comes out on Wednesday, November 27th, and she describes it as a "cracklin good read."