You Never Know Who You'll See on CTS

Maurice Cox

Maurice Cox recently participated in a commercial for CTS.

According to Marketing Director Diane Taylor, the TV commercial "is just one element of a comprehensive "choice" marketing campaign targeting discretionary riders. CTS ridership has increased with over one million passenger trips in FY 02 and the rising trend continues.

More people are "choosing" to ride for reasons beyond necessity: to help reduce traffic, parking congestion, to protect the natural environment, to save money on gas & parking,... many points highlighted in the upcoming commercial." (Diane Taylor, electronic mail, October 16, 2002).

What does Maurice do when he is not making commercials?

When he is not serving as the Mayor of the City of Charlottesville or teaching at the University of Virginia's School of Architecture, seems like he is trying to catch a bus or riding his bicycle around in the rain.